Created for the Mlle Pitch Awards 2022, this campaign encourages 15- to 30-year-olds to volunteer for the Red Cross.

It connects with their daily lives by appearing in familiar places: cinemas, bars, concerts, restaurants, public transport, and social media, with messages designed to fit each environment.

The materials feature an eye-catching headline and a QR code. Scanning it reveals the rest of the message, illustrated with visuals that make it clear, before sending participants to the volunteer sign-up page.

By using curiosity, surprise, and relevance to their everyday life, this multi-channel approach grabs attention and encourages them to take action for a charitable cause.

QRCROIX (shortlisted project) | 2022

Art Direction – Graphic Design – Multi-Channel Communication

QRCROIX

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