Creation of the visual identity for Panza, a take-away restaurant specializing in artisanal panzerotti, with the goal of delivering a strong and unique concept.

The branding draws inspiration from a retro style, reflecting warmth, a friendly atmosphere, a love of food, and eco-consciousness. The colors convey this welcoming spirit, while the vintage aesthetic is expressed through the graphic treatment of shapes, the logo, stickers, and the mascot.

The mascot represents the panzerotto itself, creating a direct connection with the customer and reinforcing the brand’s friendly vibe, while the typographic movement reflects the energy of the service and the Panza experience.

Panza | 2023

Art Direction – Graphic Design – Branding

Panza

Next Project →

← Previous Project