To give a fresh boost to the Du Rock Mon Pote festival, dedicated to amateur rock bands, the visual identity concept is based on the idea of renewal : the evolution of rock into many styles, and the festival highlighting new talents each year.

This concept is expressed through visuals sourced from old rock fanzines, reinterpreted in a contemporary graphic universe. The cutting and fragmentation of images convey the raw energy and spontaneity of rock. The bold and vibrant color palette blends tradition and modernity, refreshing the festival’s image and appealing to a new generation of music enthusiasts.

Du Rock Mon Pote | 2021

Art Direction – Graphic Design – Multi-Channel Communication – Branding

Du Rock Mon Pote

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